You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Spend less money with advertising to the right people.
Companies get access to trillions of data transactions each year. Acxiom executives have stated that their database alone contains information about 500 million active consumers worldwide, with an average of 1,500 data points per person.
This gave advertisers the opportunity to reach out beyond their own CRM databases and tap into insights gleaned from shopper loyalty programs of all kinds and matched to individual user profiles. Facebook advertisers use this data to target audience segments by thousands of different purchasing behaviors.
Purchasing behavior subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and much more. Within each broad subcategory, you can drill down into types of behavior.
Facebook shows you how many user profiles you can target in each subcategory, based on their aggregated, multi-sourced offline transaction-based data.
Get Creative with Life Events Targeting
Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Facebook has pretty much every conceivable life event targeting option, since we tend to post these to our timelines. The Life Events parameter is unique in that you can opt to target people at specific intervals of time after the change.
Nurture Leads & Build Loyalty with Facebook Custom Audiences
Facebook Custom Audiences are an advanced feature that allows you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.
Custom Audiences are created by uploading your customer phone list, or purchaser/subscriber email list in CSV or TXT format, to Facebook. You may also create a Custom Audience based on your site visitors (and specific pages visited on your site), or on specific actions taken within your game or app.
The number of different demographics points you can target and combine is staggering. Net worth, living arrangements, marital status, parental status, interests, location – it’s all in there, and more.
Expand To a Lookalike Audience
Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.
Get Super Granular With Layered Targeting Options
The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. Yes, you can use combinations of behaviors, demographics, and geolocation data to reduce your audience to as little as one person. Far more useful for you, however, is the ability to match ad creative and offers to smaller audiences created using combinations of data.
The very best Facebook Ad Targeting Strategy Is Diversified & Comprehensive. You don’t have to pick just one of the strategies above; check each of them out and see how they might be compatible with your various target market segments.
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