With so many great blogs out there, and all those information available at no cost, how do you make your blog stand out? Not a problem, just follow these tips and your blog will blossom in this new era when you stay ahead of the rest of your competitors.
Target your content to a specific readership
Except if you want to throw all of your marketing budget and precious time on people who could care less about your blog, then you must take notice of determine the preferred audiences to whom you would like to target. Before posting any piece, determine if it hits the sweet spot of your demographic.
Be original, be honest
Don’t follow the herd within your sphere of interest. Followers aren’t innovators and innovation keeps readers reading. So, don’t simply spin precisely the same old post. Take an original slant on a common topic.
Be truthful. Verify your facts and provide links to additional verification. Readers trust you to be a good reporter, instructor, mentor or inspiration so keep it honest every time.
Don’t be afraid of a little controversy
Controversy sells. You and I know that. If it is a part of your business model, be ready to engage others with differing opinions because, guaranteed, lots of readers will disagree, and you may even encounter a few trolls and haters who frequent blogs for no other purpose than to post inflammatory garbage.
Social Media Marketing
The expansion of social media and the evolution of multi-generational media apps are only going to pick up steam. Social media sites have taken off, providing bloggers with an arsenal of tools based on the guerrilla-marketing axiom: Use the resources of others to your advantage.
A few years back, Twitter didn’t exist. Today, not only is it ubiquitous, it spawned a whole new level of web innovation and interactivity.
Follow the rules & open accounts at Facebook, LinkedIn & Twitter. Every time you make a new post to your blog, let your readers know about it by posting to these popular sites. Update your status with interesting & latest news that fascinates your readers.
Create different profiles for each social media site
On LinkedIn, you would like to be all about business. On Facebook, show a little of your personality – the carbon-based life form behind the blog. On Twitter, shine the spotlight on your blog. Each profile should be designed to show a different facet of you and your expertise.
Don’t oversell. Teach, too
If you post to social media sites all day long, flogging your latest blog post, it won’t be long before your Facebook friends hit the hide button next to your name. It can’t be all selling and no sizzle. Instead, post information on a new blog piece, but also post news from other sites that you think will benefit your readers. Know when to stop pushing for a larger readership and when to start giving away information to drive more readers to your blog.
Long tail keywords help you get found
If you maintain a book review blog, a broad keyword like books will keep you buried in the backwash of Google’s SERPs. Instead, narrow the focus of a search engine search through the use of terms and phrases broadly referred to as long tail keywords.
So, instead of using “books” as a primary keyword, use a long-tail keyword like “independent book reviews” or “book reviews of current bestsellers.” Sure, not as many people will use these long tails when conducting a search but those who do will discover your blog at the top of page 1. And that’s just where you want to be.
The pace of innovation is simply going to increase in this new decade so, if you’re standing still you’re losing ground to competitor bloggers. Stay current, use all the new tools and follow all the new rules.